169% Sales Growth in Portugal, 104% in Finland, 55% in Sweden
Bridging the Language Gap to Drive International Sales
✅ Significant sales growth following language localisation, with results aligning with local English proficiency levels
The Challenge
Muziker, a leading retailer of musical instruments and accessories, aimed to expand its footprint across various European markets. Although the brand already had a strong online presence, sales in some regions remained flat due to language barriers. Customers in non-English-speaking countries struggled to engage with the content, resulting in lower conversion rates and lost revenue opportunities. Muziker required a localisation strategy that could drive sales growth while preserving brand consistency.
Our Solution
Glocco® rolled out a strategic localisation plan to optimise Muziker’s e-commerce platform for new language markets, focusing on three key areas:
✅ Targeted Language Expansion
We translated and adapted Muziker’s e-commerce content, product descriptions, and customer communications into multiple languages, prioritising high-potential growth markets. Cultural nuances were carefully considered to ensure translations resonated with local audiences.
✅ SEO & Discoverability Enhancement
By implementing tailored, localised SEO strategies, we improved Muziker’s visibility in regional search engines—crucial in markets with lower English proficiency where customers rely on native-language search terms.
✅ User Experience Optimisation
Beyond translation, we refined the user experience by localising elements such as currency displays, shipping details, and customer service options, creating a seamless and intuitive shopping journey for each target market.
Impact
The results underscored the power of effective localisation in e-commerce growth:
✔ Portugal – Sales increased by 169.08%, demonstrating the strong impact of localisation in a market with lower English proficiency.
✔ Finland – Sales grew by 104.54%, showing impressive gains even in a moderately English-proficient market.
✔ Sweden – Sales rose by 55.38%, reflecting a steady uplift in a region with higher fluency in English.
Client Testimonial
What we value most about working with the translation agency glocco® is their extensive language offering—an essential asset for our international online shop. Beyond that, they have impressed us with their excellent communication, flexibility, and rapid responsiveness.
We greatly appreciate their reliability in meeting deadlines and their transparent, solution-oriented approach to challenges. Their willingness to quickly address issues and incorporate our feedback—without making excuses—really sets them apart.
Our collaboration with glocco® has helped streamline our operations and allowed us to connect with a much broader customer base.
— Lucia Harcarová, Translation Coordinator
