1 Million Words, 70% Cost Reduction
Maximising Efficiency with Translation Memory & Smart Discounts
✅ 70% cost savings on translation through advanced TM and optimised discount matrix
The Challenge
Kondela, a leading e-commerce retailer, needed to translate one million words across various product categories and marketing materials. The challenge? Ensuring consistent branding, fast turnaround, and cost efficiency across five languages. Traditional translation workflows would have led to excessive costs and duplicated efforts, as much of the content included repetitions and fuzzy matches.
Our Solution
Glocco implemented a data-driven translation strategy tailored to Kondela’s requirements, focusing on three key areas:
✅ Smart Cost Reduction with Translation Memory
Using advanced Translation Memory (TM) analysis, we found that only 300,000 words were truly unique—the rest were repetitions or fuzzy matches. By applying a customised discount matrix, we were able to cut overall costs by 70% without compromising on quality.
✅ Terminology Mapping & Consistency
To preserve brand identity and optimise SEO, we created a centralised terminology database. This ensured key product names, features, and marketing messages were consistently rendered across all five languages.
✅ NMT Selection & Post-Editing Workflow
We selected the best-performing Neural Machine Translation (NMT) model for Kondela’s sector and employed human post-editing to guarantee accuracy, fluency, and alignment with the brand voice. This hybrid method significantly boosted efficiency while maintaining top-tier quality.
Impact
✔ 70% cost reduction by eliminating redundant translation work
✔ Faster time-to-market for multilingual e-commerce content
✔ Enhanced brand consistency via a unified terminology database
✔ Scalable translation workflow ready for future growth
Client Testimonial
We have been working with glocco® for over two years now and can highly recommend their services. Our partnership began with complex translations in the field of marketing communication, and has since expanded to cover a wider range of translation needs.
Today, glocco® manages the translation of all our marketing communications, product descriptions, blog articles, and other content into multiple language versions, including Romanian, Croatian, and Slovenian. They carry out their work with great diligence and demonstrate exceptional speed and flexibility in meeting our needs.
Regardless of the size or complexity of the project, they consistently deliver translations promptly, greatly streamlining our workflow and enabling us to respond more rapidly to market demands.
We highly recommend glocco® as a reliable partner for anyone who values high-quality, timely translations.
— Miloš Kondela, Marketing Director
